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Client: The Boston Globe, Boston
ency: Holland Mark Martin, Boston
eative Director: Bob Minihan
t Director: Sandi Quatrale
pywriter: Amy Flanagan
Who is Joe Buxley? That’s the question posed in a 60-second mockumentary spot promoting home delivery of The Boston Globe. The hapless Buxley never appears in the commercial crafted by Holland Mark Martin. We learn about his misfortunes from ‘interviews’ with people who know him. Buxley could have avoided all his bad luck if he had subscribed to the Globe.
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