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Client: Midwest Express Airlines, Oak Creek, Wis. Agency: Bender, Browning, Dolby & Sanderson, Chicago Creative Director: Steve Wold Associate Creative Director/Copywriter: Randy Gaynes Animator: Joe Shermon, Spin Productions, Toronto Director: George Morita, Avion Films, Toronto
Midwest Express Airlines is making the jump from regional to national advertiser with this campaign from Bender, Browning, Dolby & Sanderson in Chicago. Now serving 41 cities, the 13-year-old airline is attempting to create a broader brand personality suitable for its size.
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