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Client: Mystic Lake Casino Hotel, Prior Lake, Minn.
Agency: Kruskopf Olson, Minneapolis
Creative Director: Sue Kruskopf
Copywriter: Dan Mackaman
Art Director: Bill Whitney
Prior Lake, Minn., is admittedly not the most well-known of travel destinations. Rather than hide that fact, though, Kruskopf Olson’s latest campaign for the Mystic Lake Casino Hotel plays it up. In one TV spot, a voiceover intones over visuals of the Egyptian desert: “From the furthest reaches of the globe, people venture to the Pyramids only to find … mummies.”
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