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Client: Texas Instruments, Dallas
Agency: McCann-Erickson, Dallas
Creative Directors: Glen Bentley, Denise Keller
Art Director: Sue Ableman
Writer: Shannan Easter
Jimi Hendrix cranked up his Marshall amplifiers and Fender Stratocasters so everyone in the building could hear the fury of his style. Had he survived into the 1990s, his stage antics might have also been seen by those people in the back rows. Since Texas Instruments is marketing its new digital projection technology to concert promoters and tour managers, McCann-Erickson toyed with the obvious rock-stage comparison.





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