New Campaigns

Client: Uniden America, Fort Worth, Texas Agency: Coffee-Black Advertising, Dallas Creative Directors: Jim Sykora, Troy Scillian Copywriter: Sykora Art Director: Scillian Seemingly a scene out of the 1980 spoof Airplane!, a new Uniden print ad breaking next month points out the lunacy of using a palm-sized personal computer that does not sport Microsoft Windows CE compatibility. The Uniden UniPro is being targeted at business executives who do not have time to juggle different programs between their desktop or laptop computer and their hand-held unit, according to agency co-owner Jim Sykora. "Only the UniPro from Uniden combines the power of Windows CE with the business tools you really need, like a built-in modem, e-mail, a sketching program and handy voice recorder and type II flash slot for easy upgradeability," ad copy states. The creative angle became obvious, Sykora said, when the shop wanted to best illustrate a non-Windows environment for a Palm Pilot-type device. The ad is running in trade and business publications such as Twice, Computing and PC Week. It is the most recent effort since Coffee-Black broke TV work last spring for Uniden's VoiceDial cordless phone. The Dallas boutique surprised the local ad community earlier this year by picking up creative and strategic planning duties for the Japanese company that had been utilizing GSD&M of Austin, Texas, on a project basis. Uniden officials originally wanted a large, top-five national agency, mirroring its home strategy of using Japanese ad giant Dentsu, but Coffee-Black principals Jim Sykora and Troy Scillian flew to Japan to make a successful presentation to client officials. --Glen Fest Client: Case Ole Restaurants, Houston Agency: Rhymes and Co. Advertising, Houston Creative Director/Art Director/ Copywriter: Felix Rhymes Post-production: POV Editorial & Post, Houston Casa Ole's latest series of television commercials deliver the message that the restaurant chain offers good food at good prices, while managing to get in a not-so-subtle dig at a Tex-Mex competitor. The effort includes three 30-second television spots that use the tagline, "Great food. Great prices. It's amazing." The commercials, which are airing in markets across Texas, feature a magician performing on stage. In one ad, the magician makes a Chihuahua--suspiciously like the spokespooch for rival Taco Bell--disappear as a voiceover notes that no dogs are allowed at Casa Ole. In another spot, the magician demonstrates how a few dollars can be transformed into hearty portions of Cafe Ole food. "The [client's] price/value advantage gives us the ability to creatively go after several categories of restaurants," said agency owner Felix Rhymes. --Steve Krajewski Client: Miller Brewing Co. (Miller Lite), Milwaukee Agency: UnoCom, Dallas Art Director/Creative Director: Tim Murphy Copywriter/Creative Director: Raffa Rodriguez Copywriter: Dick's irreverence lives on in two 30-second Miller Lite television spots from the client's Hispanic creative agency, utilizing the brand's usual turn for the quirk on both English and Spanish-language stations. In "Candles," two neighbors are lighting votive wicks to conjure up their fantasies. The first is frustrated that his heart-labeled candle only brings him one Miller Lite after another, while the other fellow is equally irked--his Miller Lite label candle has brought him a roomful of women. In "Wishing Well," a man gets a Miller Lite miracle for his quarter, while the woman gets her own wish: he disappears, leaving behind his newly arrived Miller Lite for her. --Glen Fest

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