New Balance Signs Up Almighty

BOSTON New Balance has awarded its interactive account and other non-traditional marketing chores to independent Almighty following a review.

Both client and agency are located here.

The work includes strategic and creative responsibilities as well as media duties.

“New Balance is exactly the type of client we want to work with,” said agency partner Christopher Smith. “There is a real sense of collaboration and enthusiasm for doing innovative things at their company.”

Greg Pulsifer, New Balance senior interactive marketing specialist, said, “They understand both the heritage of New Balance and the manner in which we need to resonate moving forward.