New Agency Name, New Business, New Personnel At Donino, White

Donino, White & Partners here, formerly Donino & Partners, enjoyed a flurry of activity last week as it acquired a $3 million account, made major personnel changes and broke a new campaign.
The new account at the high-tech specialist is Mapics, an Atlanta-based developer of enterprise software systems for midsized companies in the manufacturing and distribution sectors. Agency president and chief executive officer Frank Donino said the client approached his shop about the business, armed with a handful of referrals from other high-tech companies.
“[The agency] has a track record in, and a terrific understanding of, the enterprise software industry, as well as tremendous technology and consumer branding savvy,” said client director of worldwide marketing Yvonne Genovese in a statement.
The agency changed its name to reflect the contributions of executive vice president and partner Ridge White, who bought into the shop about 18 months ago.