Netegrity Taps PJA for Brand Assignment

BOSTON PJA said it has taken on a corporate marketing assignment from Netegrity, a provider of security software products.

Working with Netegrity’s director of marketing, Brian Cleary, PJA will develop messages to be used by the Netegrity sales force to reach key corporate decision makers such as CEOs, CFOs, CIOs and CSOs, the agency said. Netegrity is based in Waltham, Mass.

“We see this engagement as an opportunity to position Netegrity as a top brand in a growing category,” said agency partner Mike O’Toole.