Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
On the heels of Polaroid’s appearance in last fall’s party hit “Hey Ya,” Euro RSCG Worldwide focuses on the laughter generated by the brand’s instant photos in a campaign that breaks Thursday.
“If you put a Polaroid in the middle of a table at a party or dinner, the dynamic changes,” said Kevin Roddy, ecd at Euro RSCG MVBMS Partners. “Laughter is one expression of that. Polaroids aren’t about documenting moments—they’re a social lubricant.”
The Web component is the campaign’s “primary media,” said director of strategy Ira Matathia.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in