NEW YORK A NEC Corp. Web site that created a virtual "tree" out of consumers' comments on environmental issues won the Grand Clio in Web advertising at the Clio Awards last night.
The effort, created by the Japanese client's in-house agency, NEC Media Products in Tokyo, took home best of show at The One Show Interactive last Wednesday [IQ Daily Briefing, May 13].
The Internet jury, chaired by Framfab creative director Lars Bastholm, handed out three golds, five silvers and eight bronzes at the Print, Design, Internet and Innovative Media Awards Gala at the Clio Festival in Miami.
Omnicom Group's Goodby, Silverstein & Partners in San Francisco won a gold for a Discover Card banner campaign that had users interact with a snowman and a train, while Framfab in Copenhagen, Denmark, took one for its Nike iD e-commerce site.
Nike was the most-awarded client in the Internet category, taking home six Clios. In addition to the gold for Nike iD, the athletic goods giant was honored with two silvers and two bronzes for Nike Lab and Nike Basketball from Interpublic Group's R/GA in New York and another bronze for an effort from DoubleYou in Barcelona, Spain.
Last week, Nike dominated The One Show Interactive competition with seven Pencils from a range of work submitted by four different agencies in three countries.
Other silver Clio winners included Omnicom's Tribal DDB in London for its Volkswagen Phaeton work and WPP Group's OgilvyOne Worldwide in Singapore for a Levi's 501 Reborn site.
Adweek parent VNU owns the Clio Awards.