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LOS ANGELES The NBC Agency has partnered with Premier Retail Networks, creator of in-store media networks, on a high-definition television information campaign designed to educate consumers about the benefits of HDTV, the companies said.
The campaign, titled “This is HDTV,” will begin running on Aug. 1. It includes four HD educational segments created and produced by PRN, the Consumer Electronics Association and The NBC Agency. Talent from NBC’s programs including American Dreams‘ Tom Verica and Boomtown‘s Neal McDonough serve as hosts and share information about HDTV.
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