NBC Drops YouTube for Hulu | Adweek NBC Drops YouTube for Hulu | Adweek
Advertisement

NBC Drops YouTube for Hulu

Advertisement

NEW YORK NBC pulled its branded promotional channel from YouTube during the weekend in advance of the launch of Hulu, its joint online video venture with News Corp.

An NBC representative confirmed that promotional content supplied by the network would no longer be seen on Google's video site. She said that the move was "not antagonistic," but was made to support Hulu, set to debut in beta by month's end.

NBC launched its official YouTube channel in June 2006.

Said YouTube spokesman Ricardo Reyes: "Our relationship with NBC was a YouTube success story, so we hope NBC decides to post more original content and stay engaged with our users."

The NBC spokeswoman said that the network still will consider posting its promotional content online "as we see fit." She said the network is not "closing the door" on anybody, but rather looking to support Hulu.

Hulu, which will present NBC, News Corp. and other content, will comprise a stand-alone site and a distribution network, which will include Yahoo!, MSN, AOL, MySpace and others.