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NBC has whipped up a flurry of new Winter Olympics advertising deals involving DHL, Lenovo and ExxonMobil, each ranging from $15 million to $30 million. These deals push the Games’ sellout level to more than 85 percent and its dollar total to about $775 million, according to Peter Lazarus, svp, sports and Olympic sales.
NBC’s sales goal for the February prime-time Olympics telecasts is $900 million. The deals include advertising across multiple platforms, not just commercial spots on the network.
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