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DALLAS The NBA, WNBA and Southwest Airlines have renewed their marketing partnership with a multi-year agreement to increase community outreach efforts, the organizations said.
Under the new alliance, the Dallas-based airline and the two professional leagues will promote a civil rights basketball exhibition and the expansion of the WBNA’s “Shoot for Hope” program, the NBA said.
The exhibition at the National Civil Rights Museum in Memphis, Tenn., is entitled “The Quest for Equality: African-American Pioneers in the Sport of Basketball.”
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