DALLAS Bromley Interlink, the media research, planning and buying division of Bromley Communications, has named Debra Nason vice president and managing director, the agency said.
Nason's appointment fills the position that was vacated by Jessica Pantanini, who was recently promoted to chief operating officer of Bromley's four offices. Bromley Communications, headquartered in San Antonio, is one of the nation's largest Hispanic advertising and communications companies.
Nason's 20 years of experience includes all aspects of media, client service, new business and management, the agency said. She has worked in the packaged-goods, retail and entertainment categories.
Nason began her career in Hispanic advertising in Los Angeles as media director at Bermudez & Associates, where she participated in the development of marketing programs for advertisers such as AT&T and Pacific Bell. She then worked at Mendoza Dillon & Asociados, where she oversaw media planning for General Foods, Miller Brewing, Johnson & Johnson and other major accounts.
She later began her own agency, RedClick, an i-shop specializing in e-marketing to U.S. Hispanics. Most recently, Nason led Bravo 2.1 and Bravo's Media Technology Services.
"Debra has unique interactive Hispanic marketing experience, which will be a boon for our agency and our clients," said Pantanini. "Through her previous efforts, she has developed advanced media and research systems for clients with a wide variety of special needs."