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Capitalizing on soccer’s global popularity, a new regional TV spot by BBDO Miami for FedEx Express hit the airwaves in Latin America and the Caribbean this month.
The 30-second spot opens with a young equipment manager upset about boxes of uniforms that haven’t ar-rived for the big game in Spain. A more experienced manager tells him not to worry as long as the outfits were shipped by FedEx Express. Of course, they weren’t.
The final shot shows naked players trying to cover themselves during a free kick.
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