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Nail’s assignment for Atomic Ski has doubled to $2 million with the addition of international creative chores.
Austrian parent company Atomic International was so pleased with Nail’s print ads for Atomic Ski that it tapped the Providence, R.I., shop for work in Europe and Canada, said Nail president Chuck Carmone. Ogilvy & Mather, Vienna, previously handled creative for Atomic International.
Ads with the tagline, “You’ll never feel the same way about skiing,” break in U.S. ski magazines in two weeks.
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