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West Coast fast-food chain In-N-Out Burger has trimmed the list of agencies hunting its ad business and could choose one in the next few weeks, sources close to the review said.
The 53-year-old, 148-store chain has been quietly looking for a new agency to handle creative and media duties after its former agency, McCann-Erickson, Los Angeles, took up with Burger King this year. Sources said the chain contacted at least a dozen agencies last month and has narrowed the list to finalists.
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