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The pending arrival of Fallon ecd Kevin Roddy at Euro RSCG MVBMS Partners ends the Havas shop’s one-year search for a new creative leader.
Roddy inherits the duties last held by Ron Berger, who was named CEO in May 2002. Roddy is the second high-profile Fallon defector to join MVBMS in the past two weeks.
Roddy’s appointment as ecd and partner at MVBMS follows the exit earlier this month of Mark Sitley, Fallon director of production. Sitley joins MVBMS in New York as partner, ecd for production.
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