Music to Marketers' Ears

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

CHICAGO Omnicom’s DDB here has forged a strategic alliance with EMI Music Publishing in a non-exclusive arrangement giving the agency access to the company’s large music portfolio.

“This alliance demonstrates DDB’s commitment to fostering co-creativity and our view of DDB and its partners as the world’s largest creative co-op,” said DDB Chicago CEO Dana Anderson. “EMI Music Publishing is more than a music partner; they deliver content and creativity and experience that will be of great benefit to DDB and its clients.”


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in