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BOSTON — Mullen is set to unveil its first TV campaign for Wachovia Corp.
The agency’s Winston-Salem, N.C., office, debuts the theme, “Uncommon wisdom,” in a series of 30- and 60-second spots breaking during Saturday’s broadcast of the British Open tournament on ABC. The campaign attempts to use everyday objects and activities to illustrate the merits of Wachovia’s securities division offerings.
One spot opens in an old-fashioned movie house showing a foreign film. “They’re not for everybody,” a narrator says.
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