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ATLANTA Evergreen Investments today launched a new national broadcast and print campaign that highlights the success of its investment strategies.
Interpublic Group’s Mullen in Winston-Salem, N.C., which has held the account since 2003, produced the work. Mullen’s previous campaigns focused on building brand awareness for Evergreen.
“This year’s campaign follows a natural evolution beyond brand development, recognizing that performance is a key driver in investment decisions by highlighting several specific product solutions that may help investors reach their long-term investment goals,” said Maryann Bruce, president of Evergreen.
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