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GM Work Brings Boston Agency to Midwest
BOSTON–After expanding its relationship with General Motors, Mullen plans to open an office in Detroit.
The Wenham, Mass., shop recently signed a contract naming it agency of record for the GM Card, confirmed Mullen president Joe Grimaldi. It had earlier been tapped to help relaunch the GM card [Adweek, Nov. 2], which has been mostly dormant for the past three years.
To service the GM account, at least 16 Mullen employees are now stationed at GM’s Detroit headquarters, Grimaldi said.
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