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Image Overhaul Expected For Shoemaker
BOSTON–Kicking off 1998 with its third new business win, Mullen last week was named Dexter Shoe Co.’s agency of record.
The Wenham, Mass.-based shop bested finalists Allen & Gerritsen in Watertown and Boston agencies Cohn Godley Norwood and Ingalls Advertising, following a three-month review.
“Dexter is a shoe, and I love leather,” exclaimed Paul Silverman, Mullen’s chief creative officer. “It’s a brand that’s waiting to be built, and we’re going to build it.”
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