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BOSTON Mullen’s long-awaited first campaign for the U.S. Department of Defense, unveiled on Wednesday, emphasizes the personal bond between Americans and their military.
The tagline is, “Today’s military. See it for what it really is.”
Wenham, Mass.-based Mullen, an Interpublic Group agency, added the account following a review in January 2002. At the time, annual spending was estimated at $15-20 million.
The goal of the joint armed forces recruitment initiative is to encourage adults to be more inclined to advocate military service to young people, the DOD said in a statement.
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