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Mullen executives at-tribute much of the agency’s new-business success to its consulting unit, Frank About Women.
FAW, formed in March, is headed by Jennifer Ganshirt and Carrie McCament, vice presidents in the agency’s Winston-Salem, N.C., office.
“It’s a logical extension of our female staff and a great way to get new clients,” McCament said.
The unit has contributed to virtually all of the shop’s wins this year, playing a major role in Mullen gaining the $60-75 million Wachovia account this spring, agency executives said.
“We’re impressed that an agen-cy understands the phenomenal growth of the women’s market and is focusing on the needs, desires, complexities and opportunities of women today,” said Gigi Dixon, director of emerging markets at Wachovia.
Thus far in 2002, Mullen’s major wins in addition to Wachovia include Progress Energy, Foster Grant, the Department of Defense’s JRAP initiative, Nextel’s retail outlets and technology concern PTC.
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