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BOSTON Mullen next week launches ads for General Motors’ Certified Used Vehicles division, introducing the tagline “No worries.”
The print-based campaign uses a flash-card approach that depicts used car problems GM owners tend to forget about. There are nine different flash cards in the campaign; they depict a tow truck, hitchhikers, call box, wheel shimmy, flares, hydraulic lift, inexplicable noise, a breakdown lane and an oil leak.
The flash-card campaign also highlights the benefits of buying a GM Certified Used Vehicle, such as a rigorous 110-plus point inspection, a three-month/3,000-mile comprehensive warranty and competitive financing.
“Our
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