Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Cable network FX said it has signed a deal with XM Satellite Radio to present the second season premiere episode of the drama series Nip/Tuck commercial free.
XM’s creative and media agency, Interpublic Group’s Mullen in Wenham, Mass., brokered the deal. The value was undisclosed. This is the first time XM has placed a buy with the network in Los Angeles.
“In an environment where technology has empowered consumers, it is critical to look for new platforms for the XM brand to connect with its target audience,” said John Moore, Mullen senior vice president and group media director, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in