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BOSTON Mullen this week launches an integrated marketing campaign for Ancestry.com.
The effort from the Interpublic Group agency in Wenham, Mass., uses TV, radio, print and online outlets to deliver its message: “Meet your ancestors. Learn their stories. Your family history awaits.”
One spot shows a World War I-era biplane landing on a contemporary suburban street, a visual metaphor for the melding of generations.
“One of the core messages we capture in all the spots is that magic moment of being able to connect with someone from your distant past and the emotional experience it inspires,” said Jim Hagar, creative director at Mullen.
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