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$8 Mil. Account for a National Campaign
SAN FRANCISCO–MrSwap.com, a Web site that will allow users to trade old movies, videogames and CDs, has picked Katsin/Loeb to design a national advertising campaign. Billings are estimated at $8 million.
The San Francisco agency was selected after a review of 10 undisclosed shops.
“MrSwap.com is a leader at the cutting edge of a business that has reinvented itself via the Internet for the 21st century,” agency president Daniel Katsin said.
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