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Task Is Branding Baked Goods as Year-Round Buy
ATLANTA–Ogilvy & Mather has defeated two other Atlanta agencies to claim the advertising account of Mrs. Smith’s Bakeries, a business unit of another O&M client, Flowers Industries.
The account currently bills nearly $2 million. A client official, however, said that figure could easily double in the next two years as more spending is placed against the brand.
The other shops competing for the business were Austin Kelley Advertising and WestWayne.
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