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NEW YORK
The Interpublic Group of Cos. appointed William Kolb CEO of its new In-Store Marketing Group, which last week acquired East Rutherford, N.J.-based Trans World Marketing. Trans World, an in-store marketing firm, also has regional offices in cities such as Chi cago, Dallas, Los Angeles and Phoenix. Financial terms of the acquisition were undisclosed. Kolb joins the New York-based firm from International Marketing Services in New York, where he was president. He is also on the board of directors of the trade association Point-of-Purchase Advertising International.
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