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The Lord Group in New York has named James Pharo general manager, in which capacity he will manage all day-to-day functions of the agency. He reports to Roger Chiocchi, shop president and COO. Pharo replaces Larry Orell, who left the agency in August to become general manager of Initiative Media in New York. Pharo most recently served as senior vice president and legal counsel at Young & Rubicam in New York. At Y&R, he provided general legal and business advice to the agency and was lead adviser on all advertising and marketing-law issues worldwide; in addition, he was instrumental in establishing and maintaining key client business and legal relationships.
Bozell New York has promoted Diana Tilley to director of brand integration, a new position.
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