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Motorola’s efforts to consolidate its marketing activities continue as three media shops vie for the media buying and planning portion of the company’s $400 million global account.
While Universal McCann is Motorola’s lead media shop, the business is also spread among several other com panies. The media agency competition is the latest review Motorola has undertaken in the past year that is aimed at consolidating its advertising business.
The maker of electronics and communications equipment in July placed the creative portion of its account at Ogilvy & Mather in New York.
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