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What could be more embarrassing than an old high school yearbook picture?
How about having that picture appear in a national ad?
Tom Hanks is enduring this humiliation as the premiere subject of the first biographical “bookazine,” People Profiles. His school mug shot (shown here), with black suit, bow-tie and mane of hair–perhaps a yearbook photo–is now gracing millions of ads in Time Inc. publications, thanks to DeVito/Verdi, the New York shop that created the ads for the $7 million account.
The first digest, featuring Hanks, hits newsstands July 5, followed in August by Julia Roberts.
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