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TLPartnership here has supplemented its national promotions work for Pizza Hut, adding field marketing duties for 21 franchise co-ops around the country.
The agency estimated billings for the new assignments at $7 million.
TLP will handle local promotions chores for Pizza Hut’s franchise business in the Northwest, representing 10 co-ops reaching from central California to Oregon. It will also handle a group of stores in Philadelphia, South New Jersey and Delaware; upstate New York co-ops, including stores in Massachusetts; and six co-ops in West Virginia.
“A significant part of TLP’s focus for 1998 will be to continue to expand our service platform for the Pizza Hut franchisees,” said TLP group account director Scott Hudgins.
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