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Mirage Resorts, which confirmed last week that at least four shops were being considered for creative duties on its estimated $50 million account, said it has allotted time to screen materials from additional agencies.
John Schadler, vice president of advertising for Mirage, confirmed that shops contacted include The Richards Group in Dallas; GSD&M of Austin, Texas; Deutsch in New York; and TBWA/Chiat/Day of Playa del Rey, Calif.
Schadler said those shops are not necessarily finalists or the only ones that will be considered.
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