More Ads, Less Use for Smokeless Tobacco

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WASHINGTON – According to the Federal Trade Commission’s semi-annual report on smokeless tobacco, chaw, plug and dip manufacturers got less bang from their advertising buck in 1991. Though advertising and promotion spending increased 15.4% from 1990 to 1991, smokeless tobacco use increased only about 3%. A total of $104 million was spent in 1991 for all smokeless tobacco, a 15.4% increase over the $90 million spent in 1990. The largest billings gains were for promotions, which were up to $14.7



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