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Montemayor y Asocia-dos has tapped a 30-year media veteran for a newly created senior post that will expand the shop’s research capabilities.
Dianne Robuck, formerly Hispanic media director for Focus Media in Los Angeles, has joined Montemayor as senior vice president and director of media and research. She becomes the only senior vice president on staff and ranks as the highest non-principal at the agency.
President Carlos Montemayor said Robuck’s hiring culminates six months of discussions with agency partners on how to keep pace with growth at the $32.5
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