Monster.com Kicks Off Year With New Technology

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

BOSTON-He spun across the screen in ads aired during the Super Bowl. Now, Monster.com mascot Trumpasaurus is strutting his stuff in cyberspace in an online push for the employment site.

In an animated execution that debuted last week on the Terra Lycos network, Trump-asaurus spins out of the company’s logo, across the screen, stating “You the monster.” He then spins offscreen, leaving the tagline “Job Good. Life Good” in the upper-right hand corner.

Arnold Worldwide in Boston is lead agency for Monster.com



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in