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MoneyGram Payment Systems has delivered its estimated $10 million global advertising account to Thomas & Perkins following a review.
The Denver agency succeeds Campbell Mithun, Minneapolis, which had the account for four years but did not participate in the review.
“We needed strong capabilities and someone who could do more guerrilla grassroots marketing on a retail front,” said vp of retail sales and worldwide marketing Ann Doelling. The money-transfer-services firm, a subsidiary of Travelers Express in Minneapolis, also needed to speak better to its customers who send money overseas, she added.
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