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Buick consolidated its golf-marketing business at Momentum last week, moving its Buick Scramble national amateur golf tournament to the Interpublic Group shop, the agency confirmed.
It is the first big win for Momentum since Bill Kolb joined as COO of the worldwide event-marketing and promotions agency in late September.
The business will be serviced from the Troy, Mich., office, where Bruce Florine, svp at Momentum in New York, will move to run the account as general man ager of the program.
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