Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Molson Beer & Ale is set to award its $10 million U.S. creative account to Crispin Porter + Bogusky, sources said.
The Miami agency prevailed over finalist Carmichael Lynch, Minnea polis, following a six-month review. CL was a late entrant after an undisclosed California shop dropped out late last year because of a conflict.
Officials at the agencies either declined comment or referred calls to the client. Molson officials did not return phone calls.
Bensimon Byrne D’Arcy, Toronto, which had created ads for the North American market, will continue to handle Molson’s Canadian business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in