Moe's SW Grill Goes to 8th & Means

ATLANTA Quick-serve niche player Moe’s Southwest Grill has hired 8th & Means to handle creative chores, the agency said.

The Atlanta shop, an employee-owned subsidiary of Barkley Evergreen & Partners in Kansas City, Mo., bested local rivals Fletcher Martin Ewing, The Hauser Group and Red House in an informal review that began in February.

Previously, the 2-year-old Atlanta chain doled out project work, including some television, but limited itself to primarily billboards, bus shelters and print, according to agency vice president and general manager Jeff King.