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Mobil in Fairfax, Va., is initiating a review for its Hispanic marketing account currently at Ornelas & Associates in Dallas.
The client, working through the New York office of Chicago-based consultant Jones-Lundin Associates, has not identified any possible contenders, according to Mobil public affairs manager Susan Carter. She would not confirm billings, but sources placed the account at $5-10 million.
Carter said the review is part of a periodic examination of marketing relationships. Whether Ornelas will be invited to defend has not been determined, she said.
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