Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
M&M/Mars Inc. has started making strategic inroads to determine how best to market its organic division, Seeds of Change, to a national consumer base. M&M/Mars has owned the organic company for about five years but has done little to enlarge its organic-niche audience.
“They have a huge demographic budget, so you’ll see our name out there,” said Gretchen Uschold, sales manager for Seeds of Change, which is displaying its 100 percent certified organic line alongside traditional M&M/Mars candies at the FMI Show in Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in