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ATLANTA T.G. Madison has acquired marketing consultancy MMG, executives at the agency said.
MMG founder and president Andy Montgomery will join the independent Atlanta shop as executive vice president and chief marketing officer.
Agency partner, chairperson Joanne Truffelman said she and partner, chief executive officer Lauren Genkinger were looking for ways to strengthen their 17-year-old shop’s bottom line. “It’s very difficult to get business today—you have to buy it,” she said. “In a way, this is a way for us to buy business.
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