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}Well, it didn’t happen. But Taco Bell is certainly no worse off.
The fast-food chain’s “buzz mar keting team” is patting itself on the back after last week’s stunt, which promised all Americans a free taco should the Mir space station’s descent bring it crashing into a 40-by-40-foot floating target in the South Pacific, a few miles off the Australian coast.
Anyone who saw Cast Away—or read where the damn thing was expected to land—knew the odds were less than zero.
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