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Mintz & Hoke evolves its “We find a way” positioning in a new campaign for Webster Bank.
One new 30-second TV spot, along with a revised version of a commercial that ran last year, is airing throughout the fall. They bring back University of Connecticut men’s basketball coach Jim Calhoun and show how the bank can help families maintain financial well-being in order to allow time for the more important things in life.
This time around, the agency uses Calhoun’s celebrity to promote the bank’s commitment to its customers.
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