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NEW YORK WPP Group’s MindShare won Unilever’s $1.25 billion European media account, besting Interpublic Group incumbent Initiative Media and Aegis Group’s Carat in the final round of a review, Unilever confirmed today.
Initiative had held the Unilever business in every market across Europe, with the exceptions of Italy and Germany, where MindShare held the account.
“Initiative has enjoyed a close and unique relationship with Unilever for many years in this region,” said Philippe Bernard, president of Initiative’s European operations.
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